PROMOTING ONE OF CANADA'S LEADING FOOD AND LIFESTYLE BRANDRicardo Média
GRAPHIC DESIGN, EMAIL CAMPAIGNS, SOCIAL MEDIARicardo Media is one of Canada’s leading food and lifestyle brands, known for its magazine, television shows, cookbooks, and digital platforms. Their work brings accessible, joyful cooking to millions of households across the country.
As a freelance designer, I design assets for print, web, and seasonal campaigns. I help the team bring their ideas to life while keeping the brand’s warm and playful visual identity consistent in every format, platform and across both English and French.
*Project as part of the team at Ricardo Média.
Fall Campaign
For this campaign, I adapted warm, comforting visuals for an eblast and social media stories, highlighting simple ways to enjoy the start of autumn at home. I focused on rich tones and a cohesive look.
Magazine Subscription
For the subscription promotion, I created mockups that made the offer easy to understand at a glance. My work included adapting the eblast and story assets while keeping everything aligned with Ricardo’s bright, friendly brand identity.
Easter Campaign
For Easter, I selected a colour palette of pastel and chocolates to compliment the selection of desserts. The assets were designed to stay consistent with the brand while adding a fresh, festive feel.
Product Launch for Christmas
For this campaign, I adapted festive visuals for an eblast and social media stories to promote a new game that launched just before the holidays. The assets used a warm, Christmas-inspired mood to tie into the season while keeping the game introduction clear, fun, and consistent across all formats.
